Alphabetic musing

At work I get to watch people trying to find music. In addition to the sometimes tricky questions of where a certain section is, what section something is filed under, or why does Mickey Hart warrant his own header card and Jerry Garcia doesn't, this also means observing people's interactions with the alphabet. Now personally, it would never even occur to me to look for an artist by their first name, but lots of people do. And what's more, I've noticed that kids in particular will even sneer and laugh that the discs are in "no order at all." I think this is a result of the iTunes Generation, where alphabetization by first name is the norm. It makes me wonder if that system will eventually win out, since all things computer are becoming the way of the world.