Wednesday, August 26, 2009

the new '92

I'm officially calling it. 2010 will be the new 1992.

'92 was the year that Grunge became the mainstream music, however, it was really just that the mainstream media caught on to what most of us were listening to already. As I commented last year, when Nirvana became big, it was no great revelation. The sounds of Grunge were everywhere, down to the littlest local band.

And I'm getting much the same vibe now with the current Indie scene/sound. It's everywhere, and everyone I know who cares about their music is listening to it. There's also a sort of unification of sound with folk and country influences abounding, while at the same time each individual artist/band has it's own distinct approach. All it takes is a look at the rosters of the last two years of the Newport Folk Festival to get an idea of the bands I'm taking about. Deer Tick, Calexico, She & Him, the Low Anthem, Neko Case, Fleet Foxes, ... the list goes on.

Culturally we are in a similar place too. One of the beautiful things about the Grunge Moment was that it was a major sea change from the highly commercial crap we were being bombarded with. Much like now. Grunge, like today's Indie Rock, was an attempt to get back to something "real." And today's over-produced pop crap bears a striking resemblance to the over-produced pop crap of the late eighties. Even fashions are worth mentioning. Mainstream culture is filled with neon colors and spandex. Meanwhile the hipsters are wearing an awful lot of plaid these days.

Of course, there is a downside to Indie music becoming popular. It means that by 2011/12 we'll be seeing all sorts of Corporate Indie Rock™ And you know what else is supposed to happen in 2012? That's right, the end of the World. And if Corporate Indie Rock™ isn't a sign of the apocalypse, I don't know what is.

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